Explained: What are GenAI smartphones and what they may mean for users and smartphone brands – Times of India

Explained: What are GenAI smartphones and what they may mean for users and smartphone brands - Times of India

The coming year will be crucial for generative AI (GenAI) smartphones, with early data predicting shipments to exceed 100 million units in 2024, according to Counterpoint Research’s ‘GenAI Smartphone Shipments and Insights’. According to a report from the title. The report predicts that by 2027, GenAI smartphone shipments will reach 522 million units, growing at a CAGR of 83%.
“Part of GenAI smartphones The overall smartphone market will be in single digits by next year. But these numbers don’t accurately reflect the amount of excitement and marketing hyperbole we’re expecting,” said Tarun Pathak, director of research at Counterpoint. Working on a standard definition, which reflects the inputs of these key players. The next year is about learning and we expect GenAI smartphones to reach an inflection point in 2026 as devices proliferate across wider price segments,” he added.
What are GenAI Smartphones?
The research describes GenAI smartphones as a subset of AI smartphones that use generative AI to create original content rather than simply providing pre-programmed responses or performing predetermined tasks. These devices will run AI models natively according to size and come with specific hardware specifications. The GenAI landscape sees OEM roadmaps touching four key areas – information delivery, image construction, live translation, and personal assistant applications. In short, any smartphone that has a large in-memory language model, which is leveraged to provide actual content when prompted by the user, is a GenAI smartphone.
Examples of GenAI on your phone.
The Google Pixel 8, using a proprietary processor, and the LLM on its device, can summarize your recorded content using the voice recorder. The search giant recently announced this feature with the launch of Gemini. Smartphone giant Samsung has also announced its core AI model called Gauss, designed to run natively on phones and generate text, code and images.
Samsung and to Qualcomm Lead
Samsung and Qualcomm are said to be the current leaders because their current product offerings and capabilities position them as first movers. According to the report, Samsung is likely to lead the market. “Just like it did with foldables, Samsung will capture about 50% share by the next two years, followed by major Chinese OEMs like Xiaomi, vivo, HONOR and OPPO. Earlier highlighted the use of its Galaxy AI on smartphones. This is an example of how OEMs are ready to differentiate their upcoming smartphones and GenAI will play a key role in that differentiation.
As far as processors are concerned, Qualcomm is expected to capture more than 80% of the GenAI smartphone market by the next two years. MediaTek is likely to hold on to its Dimensity 9300-based devices.

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