As we see it | India News – Times of India

No male co-founders, no. Funding. Women entrepreneurs There have long been complaints about how difficult it is to raise money, but things are finally looking up in India. After the success of founders like Falguni Nayar of Nykaa, Ghazal Alag of Mamaearth and Vinita Singh of Sugar who took their startups to unicorn status, more women, both salaried professionals and housewives, are starting their own ventures and Also receiving funds.
Data shows that startups led by women are on the rise.
As in women The startup ecosystem Report (WISER) released in October, part of Women-led startups India has grown to 18% of the overall startup ecosystem in 2022, up from 10% in 2017. The startup scene also expanded during this period, growing from 6,000 startups last year to 80,000. Of the unicorns in this period, 17% were led by women. The report also mentions that women-led startups have a more conducive work environment for other women to grow. It states that startups with a female founder have 2.5 times more women in senior roles than startups founded by men.

And they are getting funds too.
Additionally, data from startup tracking firm Traxcn shows that from 2014 to 2023, 25% of women-led startups received funding. General pool funding was only 9% during the same period.
Vikram Gupta of IvyCap Ventures says that women investors have made a huge difference in this space over the past few years. “You have investors like Vani Kola and women-focused funds like She Capital that support women entrepreneurs.“Also, there are incubators where women can be trained as entrepreneurs. These efforts may have an impact in another four to five years,” he adds.
Anisha Singh, founder of She Capital, which focuses on women-led startups, said that unlike the global ecosystem, more and more female founders are getting funded in India. He added that until a few years ago, women were facing difficulties in raising funds as there were very few women entrepreneurs in the market. “Everywhere you go now, you see women, working on their startups,” she added. However, he added that the number of female VCs was not equal to that of male VCs.

Supporting ecosystem
Apart from the incubators at the Indian Institute of Management Bangalore that support women from ideation to implementation, there are also platforms like the Women Entrepreneurship Program (WEP), a unified access portal to various institutions across India. Brings together women from segments of the entrepreneurial ecosystem “Through a public-private partnership, we have brought together the government, corporations and foundations,” WEP mission director Anna Roy told TOI. Networking is a hurdle that women face but now WhatsApp groups are helping women entrepreneurs connect. Sonal Jaitley, Global Leadership, Gender Equality and Social Inclusion, Microsave Consulting is part of one such group. It is a place where peer-to-peer communication is possible, she said. “Conversations are different. Someday someone is sharing their achievement, then someone is asking each other for help. A lot of market connections have happened only through these groups,” Jaitley added.
Several barriers remain.
Jaitley points out that most women’s entrepreneurship is in the informal space. “For entrepreneurs in the informal sector, it’s a big challenge because they don’t own collateral or have an active banking history. For loans above a certain size, you need collateral. Here Even a ticket of Rs 3-5 lakh is difficult for women to get. Women do not own land assets, which is the most common form of collateral,” she said.
Some women entrepreneurs also talked about bias when pitching their ideas to VCs. An entrepreneur, who did not want to be named, said that sometimes there are ideas that men don’t understand. “It’s hard to get men to think about menstrual cups or rash-free pads. They think of sanitary pads, yes, but what is the purpose of a rash-free pad? How does one explain that?” he said. Others were asked about the absence of a male co-founder on the team. Srishti Gupta, an entrepreneur from Gurugram, said that when she was participating in an investment fund, she was asked to add her husband’s name as a co-founder. “They often don’t trust lone female founders. This is very common in the startup sector,” she said. Harini S, a software engineer from Hyderabad, said she faced similar questions when she pitched her startup idea to a room full of men with a female colleague. “We’ve been asked about not having a man as a co-founder. We’ve been asked what happens when you get married, or go on maternity leave. Have you ever had a man like that? Questions will be asked?
A pile of statistics

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